Bachelor of Communication (Strategic Communication) with Honours

The Bachelor of Communication in Strategic Communication with Honours is a 4-year (eight semesters) degree programme. This programme aims to produce graduates with analytical, crtitical and practical skills in the field of strategic communication. Concurrently, graduates will be equipped with leadership skills that enable them to become responsible in communicating objectively and creatively. Graduates from this program will be able to optimize the usage of thorough and strategic communication tools for them to adapt their knowledge with the dynamic global environment.

• Corporate communication executives
• Editors and writers
• Strategic communication executives
• Media reporters and journalists
• Advertising and marketing executives
• Public relations executives
• Communication/media consultant
• Communication entrepreneur
• Political communication advisor
• Press secretary for ministers
• Editors, Scriptwriters
• Copywriters
• Event and campaign planner/executives
• Producers for print and multimedia
• Administrators for online news portals and websites
• Researchers.

• Student can apply for a loan/scholarship/sponsorship from various organizations namely Jabatan Perkhidmatan Awam Malaysia (JPA), Majlis Amanah Rakyat (MARA), Perbadanan Tabung Pendidikan Tinggi Nasional Malaysia (PTPTN), state government, statutory bodies and the private sectors. Details can be obtained directly from the respective establishment mentioned. Advertisements for the offer of loan/scholarship/sponsorship will usually be advertised in local newspaper.
• Student who has obtained a loan/scholarship/sponsorship for their studies at the University, they need to submit a copy of the loan’s/scholarship’s/sponsorship’s letter of offer on the registration day.
• To assist students, the Student Affairs, Alumni Division (Undergraduate Student) and the Centre of Graduate Studies (Postgraduate Student) will contact the loan/scholarship/sponsorship representative from time to time for sources of aid.

• Giving information concerning applicable loan/scholarship/sponsorship
• Assisting students with documentations to ensure smooth application progress

• Organising meeting sessions for both sponsors and sponsored students from time to time
• Coordinating activities organised by sponsors for sponsored students
• Providing sponsors with student progress reports of each semester for payment purposes Centre for Student Services (PKP)

• Malaysian Students
• International Students RM42,240
• Personal Bond (1st registration) - Subject to the Student's Home Country Rate - International Students
• Health Insurance - RM 575.00/year - International Students
• Fees include administrative, tuition and course materials for the duration of the programme. Further payment will be required if the students extend their studies.